SMS Policy

Last Updated: 4 August 2026

 

SMS Marketing Communications

Axion Now Ltd ("Axion Now", "we", "us", or "our") would love to keep you updated with text messages about upcoming releases, special offers, events, competitions and other news from Axion Now. This explains what information we use and how we protect it.

By providing your mobile phone number and opting in to receive SMS communications, you consent to receive marketing text messages from Axion Now Ltd. 

Consent to receive marketing messages is not a condition of making a purchase.

We aim to keep our messages relevant and useful. We won't spam you with constant texts and you can unsubscribe at any time.

What Information We Collect

When you sign up for SMS updates, we may collect:

  • Your mobile phone number
  • Your name (if you provide it)
  • Your purchase history
  • Information about how you use our website
  • Link clicks and responses to SMS messages
  • Your marketing preferences

We also keep a record of when and how you gave us permission to contact you.

How We Use Your Information

We use this information to:

  • Send offers, promotions and event information
  • Let you know about new products and releases
  • Personalise messages where appropriate
  • Improve our marketing
  • Manage your preferences
  • Meet our legal obligations

Legal Basis for Processing

We only send marketing text messages if you've told us you'd like to receive them. You can change your mind and unsubscribe at any time. You can withdraw your consent by following the opt-out instructions below.

Who We Share It With

We use Klaviyo to manage and send SMS messages on our behalf.

We never sell your personal information or mobile number to other companies for their own marketing.

Message Frequency and Charges

Message frequency will vary depending on your interactions with us and your marketing preferences. Standard message and data rates may apply in accordance with your mobile network provider's terms and conditions. Axion Now Ltd is not responsible for any charges incurred from receiving SMS messages.

Opting Out

You can opt out of our SMS marketing programme at any time by:

  • Replying STOP to any SMS message received from us
  • Contacting us using the details provided below

Once you opt out, you will no longer receive marketing SMS messages from us unless you subsequently opt in again.

Data Retention

We retain your SMS subscription information and consent records only for as long as necessary to:

  • Provide our SMS marketing services
  • We'll keep a record of your SMS preferences and consent for as long as we need to manage your subscription and comply with our legal obligations
  • Resolve disputes and enforce our agreements

Your Rights

Subject to applicable law, you have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request erasure of your personal information
  • Restrict or object to certain processing activities
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner's Office (ICO)

Security

We take appropriate technical and organisational measures to protect personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Contact Us

If you have any questions, please contact:

Axion Now Ltd
Merritt House
Hill Avenue
Amersham
Buckinghamshire
HP6 5BQ

Telephone: 01494 728181
Email: enquiries@axionnow.com

Changes to This Policy

We may update this SMS Marketing Privacy Policy from time to time. If we make significant changes, we'll update this page with the latest version and date. We encourage you to review this policy periodically.